11 Ways to Write Exciting YouTube Titles for Your Videos

Build with Retainr

Sell your products and services, manage clients, orders, payments, automate your client onboarding and management with your own branded web application.

Get Started

1. What are the best ways to write an exciting YouTube video title?

The Shelf Life of Keywords, Teasers and Hot Topics

In order to catch the immediate attention of viewers, it is crucial to use polished, timely and trending keywords in the title. The trendier the topic, the higher chances of getting views. Integrating trending keywords in your title can help maximize the surge in views. The title could even contain a teaser or a preview of the content to intrigue the audience. Inserting keywords or phrases like 'How-to', 'Review', 'Tutorial' can give a quick hint about the content to the viewers.

Leverage Numbers, Emojis and Power Words

Numbers often stand out in titles and attract clicks. For example, '10 Best ways to Boost Your Productivity', '3 Easy Tricks for a Healthy Lifestyle', '5 Proven Methods to Learn a New Language'. Emojis can also make titles more appealing and expressive. They visually pop and instantly communicate the emotion of the video. Power words tap into the viewers' emotions and compel them to react. They can make your title incredibly enticing. Words such as 'Sensational', 'Powerful', 'Incredible', 'Unbelievable' can drive more viewer engagement.

Numbered Lists Emojis Power Words
10 Best ways to Boost Your Productivity 💥 Explosive Secrets to Weight Loss Unbelievable Cooking Hacks
3 Easy Tricks for a Healthy Lifestyle 🚀 Skyrocket Your Confidence in 3 Steps Sensational Travel Tips You Must Know
5 Proven Methods to Learn a New Language 😎 How to Become the Coolest Kid in School Powerful Techniques to Improve Your Memory

Adopt SEO Best Practices and Language Simplicity

Adopting SEO best practices is key to improving the reach and visibility of your YouTube videos. Use Google Keyword Planner or other keyword research tools to find highly searched words or phrases related to your video content. Incorporating these keywords in your title can increase your video ranking in search results. Keep the title concise and clear. You want the YouTube title to communicate the content of the video in the simplest language possible for the viewer to understand in a quick glance.



2. Are there any proven strategies to make YouTube video titles more compelling?

Use Power Words to Invoke Emotion

Power words are persuasive, descriptive words that trigger an emotional response. They can make your audience feel excited, curious, or intrigued, which in turn compel them to click on the video. For instance, words like "mind-blowing", "unbelievable", "exclusive", and "secret" are all great examples of power words. Incorporate them into your YouTube video titles to make them more engaging and effective.

Use Numbers and Lists

Another method that has been proven to make YouTube titles more compelling is the use of numbers and lists. Audience often prefer content that is easy to digest, and numbers suggest a format that's quick and simple to understand. For instance, "10 Proven Strategies for Increasing Your Productivity" is likely to be more appealing than "Proven Strategies for Increasing Your Productivity". Also, lists give a clear idea of what the audience can expect from the video, thus improving click-through rates.

Use Keyword and SEO Strategies

SEO strategies can make your YouTube video titles more compelling. You should perform keyword research using tools such as Google AdWords or YouTube's search suggest feature. Including the right keywords in your title can help your video surface in search results. Additionally, you should try to keep your title within 60 characters to make sure it's not cut off in search results. Here is an example:

Unoptimized TitleOptimized Title
My Strategies for Better Productivity10 Proven Productivity Strategies for 2022 | Increase Your Efficiency


3. How can I optimize my YouTube video titles for more views and engagement?

Use SEO-Friendly Keywords

Optimizing your YouTube video titles with SEO-Friendly keywords can drastically improve your video's discoverability. These words or phrases should give potential viewers an idea of what your content offers. For instance, if your video is a tutorial on baking a cake, ensure the words 'tutorial' and 'bake a cake' are included in the title. You may also want to consider adding relevant trending words that'll appeal to your targeted audience. It is also advised to avoid keyword stuffing as it could lead to sanctions from Google.

Utilize the Keyword Research Tools

Keyword research tools like Google Trends, Ahrefs Keyword Explorer, and SEMrush are great resources that can help you understand what people are currently searching for online. These tools can be used to find relevant keywords and gauge their popularity. This will give you an idea of what potential viewers might be interested in, potentially increasing your views and engagement.

Keyword Research ToolFeatures
Google TrendsSee the latest trends, data and visualizations from Google
Ahrefs Keyword ExplorerFinds thousands of great keywords to rank for, analyze their ranking difficulty, calculate traffic potential
SEMrushDiscovers profitable keywords for your niche, run a complete SEO audit, track your rankings

Keep Titles Short and Compelling

Ideally, your video title should be between 60-70 characters long. This length ensures that the title isn't cut off in search results, thus maintaining its context. Try to front-load the title with the most important information, such as the keywords or the main topic, so it’s visible within truncated previews. To maximize engagement, make the title compelling and intriguing so viewers can’t resist clicking on it. However, avoid clickbait titles that do not accurately represent the video content. Misleading titles can lead to viewer disappointment and affect your engagement negatively.



4. Can you provide some examples of exciting and engaging YouTube video titles?

Examples of Exciting YouTube Video Titles

Creating engaging and exciting video titles can significantly assist in drawing viewers to your content on YouTube. The title is the first thing a potential viewer sees, so it's essential to catch their attention and provide a clear understanding of the video content. Here are some examples:

  • "How to Ace Your Job Interview in 10 Simple Steps!"
  • "Epic Road Trip Across America - See the Sights with Us!"
  • "Cook Like a Pro: Easy 30-Minute Recipes"

The above examples hit various key points that make for engaging and clickable titles. They provide a clear indication of the video's content, create intrigue or excitement, and are concise and well worded. Now, let’s illustrate the components of the excellent YouTube video titles using a table.

TitleWhat Makes It Work?
"New York City Apartment Tour - Dream vs. Reality"The reality vs expectation hook is a proven method to create intrigue and interest.
"Unbelievable! Transform Your Bedroom with these 3 Simple DIY Hacks"An exclamation at the start grabs attention, and the promise of a simple but significant transformation is enticing.
"Travel Cheap - How I Explored Europe Under $500!"Implying an achievement or a challenge completed successfully raises curiosity and can gain clicks.

In conclusion, the most exciting YouTube video titles are those that create an emotional response, give the viewer a reason to click, and offer value. Whether you're sharing a personal guide, a travel story, or a DIY project, strike a balance between creating excitement and providing a clear depiction of the video's content. This balance is sure to lead to more views and greater engagement.



5. How do number-based or list-type titles work in the context of YouTube videos?

Using Number-Based or List-Type Titles

Number-based or list-type titles are incredibly effective in the YouTube environment. When a user sees a numeric value in a title, it gives a clear indication of what content to expect in the video. This can make the video appear structured and organized, which can result in a higher click-through rate. For example, "10 Ways to Improve Your Skateboarding Skills" or "5 Tips for Perfect Cake Decoration". The numbers draw viewers in, creating a sense of promised value and quantifiable takeaway.

  • Structure: Number-based titles offer a predictable structure, allowing the viewer to quickly understand the video's format.
  • Credibility: These titles often promise a specific quantity of tips, tricks, or insights, which can validate the video's worth to potential viewers.
  • Digestibility: For information-dense topics, a numbered list can make content more digestible, thus increasing viewer engagement.

Tips for Optimizing Number-Based Titles

To ensure that your number-based titles attract your target audience, take note of the following suggestions:

TipsDescription
Use Odd NumbersOdd numbers, especially 5, 7 and 9, tend to perform better than even numbers when it comes to views and shares. It is suggested that odd numbers appear less manufactured and more authentic to viewers.
Keep Numbers at the BeginningPlacing the number at the beginning of your title can immediately grab a viewer's attention, as our brains are naturally drawn to numbers.
Choose Numbers WiselyRemember not to overstate the content of your video. If your title says "20 Tips" but you only offer 10, you may lose credibility with your audience.


6. How can I incorporate a sense of urgency or excitement in my YouTube video title?

Incorporating a Sense of Urgency or Excitement

To create a sense of urgency or excitement in your YouTube video title, there are several strategies that you can use. First, use power words that can evoke emotion and interest among your audience. Phrases like 'amazing', 'exciting', 'shocking', or 'incredible' can drum up anticipation. Secondly, use numbers and lists in your title as they deliver a big information but in a digestible format. Titles like '7 Amazing Tips...' or 'Top 5 Shocking Moments...' are effective. Finally, time-sensitive phrases like 'Limited Time', 'Hurry', 'Last Chance' tugs to people's fear of missing out, injecting urgency and excitement into your videos.

Strategy Description
Use power words Include words that evoke emotion and interest such as 'amazing', 'exciting', 'shocking', 'incredible'.
Use numbers and lists Format your title in lists or use numbers to deliver a big information in an easily digestible format.
Use time-sensitive phrases Phrases such as 'Limited Time', 'Hurry', 'Last Chance' can create a sense of urgency and excitement.

Experiment with these strategies and analyze your video metrics to see what works best for your audience. Not every video title may require a sense of urgency or excitement, but using these tactics selectively can really help to boost views and engagement.



7. Does the length of YouTube video titles impact the viewer's interest and engagement?

Does the Length of YouTube Video Titles Impact Viewer's Interest and Engagement?

Yes, absolutely. When it comes to YouTube video titles, length indeed matters. A too lengthy title can deter a viewer as it might seem convoluted or overwhelming. On the other hand, a too short title might not provide enough context for the video content. The sweet spot which strikes a balance is typically a title containing 60 characters or fewer.

The length of your video title impacts viewer's interest and engagement in the following ways:

  • Aesthetics: YouTube titles have a character limit of 100 characters. However, when a title exceeds 60 characters, it may be cut off in suggested video previews, thus affecting the viewer's perception of the video.
  • Clarity and Relevance: A shorter, concise title gives off a clear and direct message about what the video entails. If a viewer understands what your video is about simply by reading the title, they are more likely to watch it.
  • SEO Optimization: Short titles that include relevant keywords can be easily found in YouTube's search engine results, thereby increasing chances of viewer clicks and engagement.

For a clear demonstration of how title length can impact viewer engagement, here's a comparative table:

Title Length Viewer Perception SEO Optimization
Short (Less than 60 characters) Clear, concise and inviting Excellent - relevant keywords make easy finds
Long (More than 60 characters) Could appear convoluted, key points may be cut off in previews Poor - search engines may omit crucial keywords in long titles


8. What words or phrases should I include in my YouTube video title to make it more exciting?

Powerful Words and Phrases to Use in Your Titles

Choosing words and phrases that trigger emotions or intrigue can dramatically boost the appeal of your YouTube titles. High-impact and emotive words such as "Amazing", "Incredible", "Ultimate", or "Breakthrough", can incite curiosity and encourage views. Incorporate words that generate a sense of urgency like "Now", "Hurry", "Limited", or "Deadline". Casual phrases such as "What's up", "Guess what", or "Check this out" can make your videos feel more friendly and engaging.

High-Impact WordsUrgency WordsCasual Phrases
AmazingNowWhat's up
IncredibleHurryGuess what
BreakthroughLimitedCheck this out

Optimizing Title Length and Keywords

Your YouTube video titles should ideally be around 60 characters long. It is long enough to be descriptive but also short enough for viewers to read at a glance. While crafting titles, be sure to include relevant keywords which will help your video appear in search and suggested video results. Key phrases and terms related to your video content are likely to be what your target audience is searching for. For instance, if you're creating a baking tutorial, words like "baking", "cake", "recipe", "step-by-step" will significantly help your video reach the intended audience.

Invoking Emotion or Curiosity

YouTube titles that involve the viewer or invoke a strong emotional response can make your videos more appealing. Phrases like "You won't believe...", "I was shocked...", or "The secret to..." can pique interest and engage your audience. Remember that authenticity is key, so while it's important to make your titles intriguing, they also need to accurately represent the content of your video.



9. How can keywords or SEO principles be used to create an engaging YouTube video title?

Using Keywords Effectively in Your YouTube Title

Keywords play a significant role in creating engaging YouTube video titles, consequently enhancing the visibility of your content on the platform. You can use YouTube's search bar to find common keywords that fit your video's context and integrate them into your title. Ensure the keyword is at the beginning of the title, as this is greatly beneficial for SEO. Also, using the correct long-tail keywords can increase the chances of your video being found by the right audience. Long-tail keywords are extended phrases that users often key in search bars and are more focused than single-word keywords.

Proper SEO Principles for YouTube Titles

Applying SEO principles in your title can influence the ranking of your video on YouTube's search results. To boost SEO, ensure you maximize the character limit for titles, which is 100 characters. However, it's essential to note that only 50-60 characters are visible in search results, so put the most crucial information at the beginning. Furthermore, always avoid clickbait titles as YouTube algorithm considers viewer’s satisfaction. Creating meaningful titles that genuinely represent the video content will earn higher viewer engagement and, ultimately, better SEO rankings.

Examples of Engaging YouTube Video Titles with Keywords

TitleKeyword
10 Easy-to-make Vegan RecipesVegan Recipes
DIY: Organize Your Small BedroomOrganize Small Bedroom
Top 5 Online Marketing Strategies for BeginnersOnline Marketing Strategies

These titles are straightforward, informative and contain relevant keywords. They efficiently capture the content of the video, and the keywords help draw in users who are specifically searching for these topics.



10. Can you guide me through the process of brainstorming a captivating YouTube video title?

Understanding Your Content and Audience

Brainstorming a captivating YouTube video title begins with a deep understanding of your content and audience. List down the main points of your video and identify which ones are likely to be of interest to your viewers. Create a table classifying these points based on viewer appeal and relevance to your video. For example:

Relevance LevelKey Points
HighUnique insights, Expert views, DIY tips
MediumBackground information, Story development, Supporting details
LowIntroduction, Conclusions, General comments

Also, knowing your audience’s preferences can help shape your title. For instance, if your viewers prefer humor, think about how you can incorporate humor into your title. If your audience appreciates straightforwardness, ensure your video title represents the content accurately.

The Power of Creativity and Uniqueness

Once you understand your audience and content, start playing with different ideas to create unique and catchy titles. Combine your key points with relevant popular keywords, adjectives, and power words. Test out different title variations and see which one sparks more interest. Remember, creativity is key in this step. The more creative you are, the more likely you are to develop a title that grabs attention.

  • Experiment with alliterations. (e.g., "Masterful Makeup: Fast, Fabulous Fixes for Your Face")
  • Use powerful action words. (e.g., "Transform Your Living Room: Five Stunning DIYs")
  • Include numbers to imply a list structure. (e.g., "10 Striking Street Styles to Try Right Now")
  • Ask a question that your video answers. (e.g., "How to Improve Your Photography Skills in a Month?")

Analysing and Refining Your Title

Finally, after creating several title options, it's time to analyse and refine them. Consider how each title might appear in search results or when shared on social media. Ask yourself if it's compelling enough to make people click. Don't hold onto a title that you like if it doesn't serve its purpose. Continue iterating through this brainstorming process until you find a title that is captivating, clear, and represents your video content accurately.



Conclusion

Quick Summary

This blog post provides essential tips on how to create thrilling YouTube video titles that capture your audience's attention. Smooth interaction with the YouTube algorithm is key, gaining you more views and subscribers. Thankfully, with software like Retainr, you can easily manage your client's orders and payments under your own application.

11 Ways to Write Exciting YouTube Titles for Your Videos

Creating compelling YouTube titles can significantly impact your video views and overall YouTube success. Your video titles should be clear, concise, well-structured, SEO-friendly, keyword-rich, relevant, and descriptive. Also, using power words, numbers, brackets, and parentheses adds to the title's allure and intrigue.

Introducing Retainr.io for the New Age Content Creators

When it comes to managing clients, orders, and payments for your digital content, Retainr.io has you covered. A versatile whitelabel software, Retainr.io lets you manage your clients seamlessly under your own branded app. Not only does it ease your administrative tasks, but it also elevates your professional presentation to clients and caters to your business's growth needs. Check out Retainr.io here for a user-oriented, efficient, and trustworthy software solution.

Conclusion

Overall, the key to creating captivating YouTube video titles lies in understanding your audience, mastering SEO and leveraging useful tools like Retainr.io. Always remember that your title represents your content, so you must portray it in the best way possible to garner more views and engagement.

Boost Your Agency Growth
with Retainr Accelerator

Uncover secrets, strategies, and exclusive blueprints to take your agency's growth to the next level — from marketing insights to effective presentations and leveraging technology.

SOPs, Cheatsheets & Blueprints

Leverage 50+ SOPs (valued over $10K) offering practical guides, scripts, tools, hacks, templates, and cheat sheets to fast-track your startup's growth.

Private Facebook Community

Connect with fellow entrepreneurs, share experiences, and get expert insights within our exclusive Facebook community.

Lifetime Community Access

Join a thriving community of growth hackers. Network, collaborate, and learn from like-minded entrepreneurs on a lifelong journey to success.

Live Bootcamps & Recorded Courses

Gain expertise with recorded Courses, Live Bootcamps and interactive Workshops on topics like growth hacking, copywriting, no-code funnel building, performance marketing and more, taught by seasoned coaches & industry experts.

Sign Up Today for $1!
Tick
Limited Exclusive Offer: $1 Trial
Join Top Creative Agencies Boosting Growth and Efficiency

Wall of Love

See why thousands of Web agencies and freelancers love Retainr

"After fifteen years in the industry I thought the way I handled my clients was very efficient. And I did...That is until I ran into Retainr and improved my efficiency by 40%!"

Retainr has been a real game-changer for our design agency! It has simplified our client management, improved collaboration among our small team, and provided valuable insights into our client relationships! I can't recommend it enough.

Raul

CEO

Thanks to Retainr, we've not only retained our clients but also grown our business. It's a must-have for any agency looking to grow!

Hanna

Business owner

The way I manage clients has totally transformed. Retainr has comprehensive features that make it extremely easy to keep all client interactions in one place. I've never been so efficient and organized since I switched to Retainr!

Rajesh

Freelancer

Productize your creative work with AI & Automated Flows.

Sell Productized Freelance Services

From branded client portals to efficient project management, Retainr empowers your agency at every step.

Get Started for $1

Join Top Agencies: Grow Faster, Scale Better and Work Smarter with Retainr

Tick
FLASH OFFER: 7-Day Access for 1$

Related Blogs

10 Reasons How Niche Targeting Can Benefit Your Small Agency

15 Examples of Small Agencies Excelling in Niche Targeting

Top 5 Industry-Specific Services Every Freelancer Needs

6 Key Steps to Penetrate Niche Markets Successfully

7 Inspiring Examples of Freelancers with Exceptional Industry-Focused Brands

How to Develop a Unique Selling Proposition for Your Small Agency

9 Steps to Choose the Right Industry Specialization as a Freelancer

How Do Industry-Specific Services Impact Freelancers' Success

13 Must-Have Tools for Freelancers to Boost Industry Expertise

View All