| Primary buyer journey | A prospect chooses a specialist service and becomes a client with an intake, delivery workspace, support path, and next offer. | A follower opens a link-in-bio store and buys a download, course, webinar, coaching call, membership, or subscription. |
| What happens after payment | The paid order moves into structured onboarding, project work, communication, files, support, and relationship management. | The buyer receives product access, course or community access, a booked call, or another creator-commerce fulfillment path. |
| Marketing tools | Focuses on offer-specific signup links, client revenue workflows, automation, and the upcoming Magic Prospections capability. | Publishes email marketing, lead magnets, Instagram AutoDM, funnels, pixels, affiliates, upsells, and order bumps depending on plan. |
| Client collaboration | Built around client communication, tasks, files, support requests, delivery visibility, and recurring service context. | Built around creator-store purchases and audience monetization rather than a full project and support workspace for service clients. |
| Revenue model | Optimizes for high-trust service packages and deeper recurring revenue from clients who need ongoing outcomes. | Optimizes for selling creator products, content, access, and calls to an audience at storefront scale. |