| Product philosophy | Opinionated around the client revenue journey: package, sell, onboard, deliver, support, and retain. | Flexible around a wide range of business workflows, templates, documents, projects, time, and client administration. |
| Pre-sale workflow | Uses clear offers and paid signup paths to reduce the amount of bespoke proposal work needed for repeatable services. | Publishes proposal, contract, form, scheduling, and CRM capabilities for businesses that prefer a document-led sales process. |
| Client portal | Makes the portal the home of the specialist relationship, including delivery, support, and the route to the next service. | Provides branded portal access to projects, tasks, files, invoices, payments, conversations, and client-specific visibility. |
| Administration depth | Keeps the system focused on paid client work and revenue continuity for a lean expert business. | Covers a wider set of administrative surfaces, including time tracking, scheduling, proposals, contracts, and customizable records. |
| Recurring revenue | Treats recurring value as a deliberate next step after proof, with packages and client context kept together. | Supports recurring invoices and ongoing client management inside a broader business toolkit. |