| Published software cost | $0. Retainr includes every feature, unlimited team members, unlimited clients, and its white-label client experience free forever. | Assembly publishes Starter from $39/month, Professional from $149/month, Advanced from $399/month, and Enterprise from $2,000/month. Higher tiers add users, limits, and controls. |
| Primary operating model | A guided system for productizing expertise and extending successful client work into recurring revenue. | An extensible client-facing platform combining CRM, portal, billing, contracts, tasks, files, forms, embeds, and apps. |
| Limits and team access | Does not limit team members, clients, or feature access by plan. | Starter lists one internal user and 50 clients; Professional lists three internal users and 500 clients, with additional-user pricing. |
| Branding and extensibility | Includes custom-domain and white-label client delivery around Retainr's built-in service workflow. | Professional adds custom domains, API, Zapier, Make, and custom apps; Advanced lists full white labeling and additional security controls. |
| Ideal complexity | Optimized for a compact expert business that wants fast setup around a few repeatable offers. | Designed to scale into custom apps, advanced client permissions, HIPAA requirements, SSO, and enterprise deployments. |